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| The Devil Inside |
However the film it seems is universally reviled NOT just by critics evidenced by the low 7% approval rating on Rotten Tomatoes BUT the great cinema-going public.
The film also received an F rating from Cinemascore, a film market research firm, which surveys "average movie goers" to forecast box office receipts. Other movies to receive an F rating are The Box, Wolf Creek, Bug, Darkness and Solaris.
There have been reports of boos and hisses in cinemas for what has been described as one the most contemptibly awful endings of all time, not to mention, general disgust for its crappy hack job of the Paranormal Activity franchise.
While Paramount spent $1 million to acquire the rights to distribute the film and spent more on marketing, it's still estimated that there will be a sizable profit despite the predictions of a 70% drop off in box office revenue next weekend.
All of this stirred internet discussion, basically, because the movie was marketed to the top of the box office when it has, apparently, no redeemable features.
Over at Badass Digest, Devin Faraci went as far to suggest that the studio, Paramount and its effective marketing strategy, was guilty of "conning" audiences.
Instead of creating the next money-printing Paranormal Activity franchise, Paramount pulled a short con. They tricked people into coming to the theater this weekend and then ran off home with all their money.Our own Ant Timpson defended the studio and talked directly to the people on Twitter who actually attacked the cinema-going public for going to see the film!
Why all the anger towards audiences who went along to see a new horror film? They're jerks!?! It's called good marketing you dummies! It's like complaining at the funhouse that there aren't real ghosts. Just think it's naive of anyone to blame a major for making money.
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